Tuesday, 2 March 2010

IF YOU'RE GONNA DO IT, DO IT WELL

[Karan]: I've never been one of life's "toe-dippers" - those who flirt endlessly with an idea before (a) talking themselves out of it altogether or (b) wafting half-heartedly through the process. I tend to think things through and then - if I like the idea - hurl myself headlong into the project, leaving dirty great Karan-shaped holes everywhere. My philosophy has always been: if you're going to do something, you may as well do it well.

Oprah Winfrey once said: by doing your very best in this moment, you set yourself up to be in the best possible position for the next moment. In my experience at least, rushing through and offering a slapdash job is a false economy, because you either have to repeat the work again (and again) or - if you're in business - you're quite likely to lose a customer and gain a bad reputation.

Customer services is in a poor state of repair in this country at present and it positively boils my blood. I was that insane looking woman with steam gushing from her ears and a temperature gauge exploding above her head when I was served under-cooked food in a restaurant for the second time, in one evening! Oh yes, this actually happened to me and I'm stunned the establishment in question continues to trade. Why do people seem to take so little pride in their work? Why don't people care about the products and service they provide? By serving two under-cooked meals, the restaurant lost not only the food on my plate, but the sales and profit value of my entire meal - not to mention my eventual custom. How many times might I have returned, had the food been edible? How many of my friends have avoided the restaurant based on my experiences?

There's an old adage I learnt many years ago when Ian and I started trading as IKD: a satisfied customer will tell five friends about you, but a dissatisfied customer will tell 15! There is simply no point being in business - any business - unless you endeavour to do your best, all the time, every time.


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